Become your team's multiplier by embracing GTM Engineering
Learn to build real GTM workflows in a four-weeks program of live sessions.Get live help of seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.
Only 50 seats available for cohort 1
Learn GTM Engineering from experts at
Become your team's multiplier by embracing GTM Engineering
Learn to build real GTM workflows in a four-weeks program of live sessions.Get live help of seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.
Only 50 seats available for cohort 1
Learn GTM Engineering from experts at
Why GTM Engineer School
Why GTM Engineer School
What makes the GTM Engineer School different
Hands-on learning
Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.
Hands-on learning
Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.
Access vetted tools
Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.
Access vetted tools
Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.
a
b
c
Master GTME fundamentals
This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.
a
b
c
Master GTME fundamentals
This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.
Learn from expert instructors
Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business
Learn from expert instructors
Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business
AI
Cater for multiple GTM use cases
learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation
AI
Cater for multiple GTM use cases
learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation
Hands-on learning
Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.
Hands-on learning
Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.
Access vetted tools
Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.
Access vetted tools
Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.
a
b
c
Master GTME fundamentals
This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.
a
b
c
Master GTME fundamentals
This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.
Learn from expert instructors
Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business
Learn from expert instructors
Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business
AI
Cater for multiple GTM use cases
learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation
AI
Cater for multiple GTM use cases
learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation
Program
We built the first GTME course to help you master the fundamentals
Week 1
Course Introduction +
Messaging & Prospecting
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
Apr 29th — Part 1: Codify your ICP
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th — Part 1: Codify your ICP
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th — Part 1: Codify your ICP
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th — Part 2: Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
Apr 29th — Part 2: Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
Apr 29th — Part 2: Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
May 2nd — Part 1: Create prospect list with Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd — Part 1: Create prospect list with Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd — Part 1: Create prospect list with Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
Week 2
Cold outbound & Personalization
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 6th — Part 1: Personalize email copy with Clay
• Use LLMs to personalize cold outbound messaging
• Add Octave messaging to add personalization
• Connect Clay and Lemlist with API
May 6th — Part 1: Personalize email copy with Clay
• Use LLMs to personalize cold outbound messaging
• Add Octave messaging to add personalization
• Connect Clay and Lemlist with API
May 6th — Part 1: Personalize email copy with Clay
• Use LLMs to personalize cold outbound messaging
• Add Octave messaging to add personalization
• Connect Clay and Lemlist with API
May 9th — Part 1: Cold outreach and deliverability
• Import personalized messaging from Clay into Lemlist
• Liquid sintax personalization in Lemlist
May 9th — Part 1: Cold outreach and deliverability
• Import personalized messaging from Clay into Lemlist
• Liquid sintax personalization in Lemlist
May 9th — Part 1: Cold outreach and deliverability
• Import personalized messaging from Clay into Lemlist
• Liquid sintax personalization in Lemlist
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
May 2nd — Part 2: Run custom research and scoring with Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean data within Clay
May 9th — Part 2: Automate your processes in N8N and Make
• Route email responses to an AI agent to draft a reply
• Notify sales reps to review on Slack before sending
May 9th — Part 2: Automate your processes in N8N and Make
• Route email responses to an AI agent to draft a reply
• Notify sales reps to review on Slack before sending
May 9th — Part 2: Automate your processes in N8N and Make
• Route email responses to an AI agent to draft a reply
• Notify sales reps to review on Slack before sending
Week 3
Agentic GTM automation
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 13th — Part 1: Build your custom research tool
• Develop detailed prompts to program your Cargo research agent
• Run a batch to process your prospect research data in Cargo
May 13th — Part 1: Build your custom research tool
• Develop detailed prompts to program your Cargo research agent
• Run a batch to process your prospect research data in Cargo
May 13th — Part 1: Build your custom research tool
• Develop detailed prompts to program your Cargo research agent
• Run a batch to process your prospect research data in Cargo
May 13th — Part 2: Build your custom qualification and outreach tools
• Build custom agents to qualify your prospects with Cargo
• Build custom agents to send personalized emails with Carg0
May 13th — Part 2: Build your custom qualification and outreach tools
• Build custom agents to qualify your prospects with Cargo
• Build custom agents to send personalized emails with Carg0
May 13th — Part 2: Build your custom qualification and outreach tools
• Build custom agents to qualify your prospects with Cargo
• Build custom agents to send personalized emails with Carg0
May 19th — Part 1: Engage prospects lookalikes of recently closed deals
• Build a list of prospects lookalikes with Ocean
• Run custom research and enrichment with Cargo agents
• Layer manual and/or automated outreach based on account score
May 19th — Part 1: Engage prospects lookalikes of recently closed deals
• Build a list of prospects lookalikes with Ocean
• Run custom research and enrichment with Cargo agents
• Layer manual and/or automated outreach based on account score
May 19th — Part 1: Engage prospects lookalikes of recently closed deals
• Build a list of prospects lookalikes with Ocean
• Run custom research and enrichment with Cargo agents
• Layer manual and/or automated outreach based on account score
May 19th — Part 2: Engage prospects based on product usage signals
Identify high-quality prospects from product signals with Cargo
• Layer ICP-fit qualification on top of product signals in Cargo
• Automatically draft personalized emails and assign to a sales rep
May 19th — Part 2: Engage prospects based on product usage signals
Identify high-quality prospects from product signals with Cargo
• Layer ICP-fit qualification on top of product signals in Cargo
• Automatically draft personalized emails and assign to a sales rep
May 19th — Part 2: Engage prospects based on product usage signals
Identify high-quality prospects from product signals with Cargo
• Layer ICP-fit qualification on top of product signals in Cargo
• Automatically draft personalized emails and assign to a sales rep
Week 4
AI-led content creation
Course wrap
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 20th — Part 1: Create SEO content from a topic
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th — Part 1: Create SEO content from a topic
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th — Part 1: Create SEO content from a topic
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th — Part 2: Repurpose SEO content into social
• Pull TOV and templates from your AirOps knowledge base
• Build your content repurposing workflow using your TOV and templates
May 20th — Part 2: Repurpose SEO content into social
• Pull TOV and templates from your AirOps knowledge base
• Build your content repurposing workflow using your TOV and templates
May 20th — Part 2: Repurpose SEO content into social
• Pull TOV and templates from your AirOps knowledge base
• Build your content repurposing workflow using your TOV and templates
May 23th — Part 1: Optimize existing long-form content
• Research optimization opportunities
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23th — Part 1: Optimize existing long-form content
• Research optimization opportunities
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23th — Part 1: Optimize existing long-form content
• Research optimization opportunities
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23th — Part 2: Create messaging assets from Octave
• Pull messaging from Octave into your knowledge base
• Create assets from Octave messaging in knowledge base
May 23th — Part 2: Create messaging assets from Octave
• Pull messaging from Octave into your knowledge base
• Create assets from Octave messaging in knowledge base
May 23th — Part 2: Create messaging assets from Octave
• Pull messaging from Octave into your knowledge base
• Create assets from Octave messaging in knowledge base
Expert
Our instructors
We’re dedicated to building a diverse team — in all senses of the word.
Coaches
Our instructors
We’re dedicated to building a diverse team — in all senses of the word.
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Only 50 seats available for cohort 1
Engage
Succeed
learn
master
Connect
Network
Be the best
Mentor
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Only 50 seats available for cohort 1
Engage
Succeed
learn
master
Connect
Network
Be the best
Mentor
Pricing
We built the first GTME course to help you master the fundamentals
Recommended
GTM Engineer School
Master the fundamentals of GTM Engineering
$2,500
Best for beginners who want to learn by doing
What's included:
Eight, 3.5h live sessions of learning
Live, hands-on help from expert instructors
Build real GTM workflows in class
Free access and credits to vetted tools
Curated prompt and templates library
Slack to network with instructors and peers
Earn a certificate to display on LinkedIn
Self-paced courses
Learn frameworks and workflows
$1,000 - $6,000
Best for experts who are levelling up their game
What's (normally) included:
Passive, video-based, self-paced learning
Limited or self-help via FAQs
Learn abstract frameworks hard to apply
No guidance on practical execution tools
Curated prompt and templates library
Slack to network with instructors and peers
Earn a certificate to display on LinkedIn
Frequently Asked Questions
Why GTM Engineer School?
"For the first time in my career, the technology is moving too fast for me to keep up". - VP Marketing This is an increasingly common feeling in the last couple of years. And why GTM Engineer School exists - to help you stay ahead with hands-on skill building. Silicon Valley veteran Jared Waxman and start-up consultant Matteo Tittarelli are producing this course in collaboration with the leading experts and tools in GTM workflows and technologies.
What is GTM Engineer School?
This course is designed for sales, marketing, and revenue operations professionals who are feeling overwhelmed by the rapid proliferation of new sales and marketing tools and are seeking practical, hands-on solutions. Whether you're a Sales Operations manager, Marketing Operations professional, Revenue Operations specialist, Growth marketer, or GTM strategist, this program will help you master the latest tools and techniques for automating workflows, improving personalized outreach, and creating engaging content. If you're responsible for implementing or optimizing your organization's tech stack, looking to streamline your GTM processes, or wanting to bring cutting-edge automation and AI-powered solutions back to your team, this course will provide you with the practical skills you need to succeed in today's fast-moving sales and marketing landscape.
What do I need to bring?
We will provide you with logins ahead the class to the tools to use during the workshop (e.g., Clay, Airops, etc.). You just need to bring your laptop and your curiosity.
Will there be time to network?
Yes, GTM Engineer School offers various networking opportunities, including designated networking hours, breakout sessions, and interactive workshops. You’ll have ample chance to connect with fellow attendees and industry leaders.
Will the sessions be recorded?
Ths course is live and very much hands-on keyboard. There will not be a recording. However, participants will have materials they can bring back documenting key workflows, tips and tricks.
Are tickets refundable?
We issue a full refund for cancelations made more than 30 days in advance of the course. After that we issue a credit to take the course in a future cohort.
Why GTM Engineer School?
"For the first time in my career, the technology is moving too fast for me to keep up". - VP Marketing This is an increasingly common feeling in the last couple of years. And why GTM Engineer School exists - to help you stay ahead with hands-on skill building. Silicon Valley veteran Jared Waxman and start-up consultant Matteo Tittarelli are producing this course in collaboration with the leading experts and tools in GTM workflows and technologies.
What is GTM Engineer School?
This course is designed for sales, marketing, and revenue operations professionals who are feeling overwhelmed by the rapid proliferation of new sales and marketing tools and are seeking practical, hands-on solutions. Whether you're a Sales Operations manager, Marketing Operations professional, Revenue Operations specialist, Growth marketer, or GTM strategist, this program will help you master the latest tools and techniques for automating workflows, improving personalized outreach, and creating engaging content. If you're responsible for implementing or optimizing your organization's tech stack, looking to streamline your GTM processes, or wanting to bring cutting-edge automation and AI-powered solutions back to your team, this course will provide you with the practical skills you need to succeed in today's fast-moving sales and marketing landscape.
What do I need to bring?
We will provide you with logins ahead the class to the tools to use during the workshop (e.g., Clay, Airops, etc.). You just need to bring your laptop and your curiosity.
Will there be time to network?
Yes, GTM Engineer School offers various networking opportunities, including designated networking hours, breakout sessions, and interactive workshops. You’ll have ample chance to connect with fellow attendees and industry leaders.
Will the sessions be recorded?
Ths course is live and very much hands-on keyboard. There will not be a recording. However, participants will have materials they can bring back documenting key workflows, tips and tricks.
Are tickets refundable?
We issue a full refund for cancelations made more than 30 days in advance of the course. After that we issue a credit to take the course in a future cohort.
Learn GTM Engineering from experts at
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Engage
Succeed
learn
master
Connect
Network
Be the best
Mentor
Live, expert-led sessions to learn
GTM Engineering in premiere, vetted tools.
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